More than half of the global population lives in cities and this number keeps on growing. The rise of these concrete jungles leads to more air pollution and higher level of stress due to high paced city lives. The plants available at garden centres can offer benefits on health and reduce stress levels, but come at a big cost to the environment. Sprinkir offers sustainably grown plants to a growing community of plant lovers. To help.customers take care of their plants and increase their lifespan. Sprinkir wants to research the feasibility of an app with self-learning algorithm, the Sprinkir Personal Green Coach (SPGC), that can give personalized advice based on environmental data. Sprinkir aims to offer a convenient solution to decreasing the footprint of the horticulture industry and increasing the urban plant population. In the end, this will result in happier and healthier people and a higher air quality in cities
